New Shops Platform
Sign Up Page
Shop created, prompt for the "next step" fades in
Design Library
The designs here dynamically incorporate the user's shop name
Design Library - Edit
User can make an inline edit to shorten or modify the design text
New shop is saved
It would automatically create a web address for your shop, editable in settings
Tabs slide open to change the settings of your shop
CLIENT: CafePress.com
Jan 2010
SCOPE: Feature Refinement, Sketches, Wireframes, Clickable Prototypes, User Testing, Final Graphic Assets, Launch
DETAILS: Worked with executives to create a new (easy / quick / sharable) shop platform as an alternative to the traditional, more time-intensive version. The goal was to reach a new audience that didn't have graphic design skills (for putting designs on our products) so it offered a design library and theme picker. Other goals were to make the sign up process fast and to encourage social sharing ( drive traffic back to us).
Main product features:
- Fast, simple sign up
- Inline prompts to help user apply designs to products
- Friendly dashboard
- Always-visible shop and editing tools
No longer maintained, but still visible at: http://shops.cafepress.com/.